Ambani can buy Alia Bhatt’s childwear brand Ed-a-mamma! There will be a deal of this many crores

Mukesh Ambani and Isha Ambani can buy Alia’s company for Rs 300-350 crore.

There is news about Bollywood actress Alia Bhatt that she is preparing to sell her childwear brand Ed-a-mamma. The name of its buyer has also come to the fore. According to media reports, Reliance Group can buy this brand of Alia. Not only this, it is also discussed that Ambani is going to buy it for Rs 300-350 crore.

According to the information, after all the business, now the Ambani group wants to make a hold in the childwear market as well. Alia was running this brand online, apart from this it is also available at Lifestyle and Shoppers Stop.

If Ambani buys this brand, it will help in strengthening the role of Reliance Brands in the branded kidswear segment. The Ad-e-Mamma brand is owned by Eternia Creative & Merchandising, with Alia Bhatt as the director.


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Alia launched her Ad-e-Mamma brand in the year 2020, October and people also liked it. Buyers can explore and shop the range through the official website of this brand.


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Alia Bhatt’s Ad-e-Mamma is believed to be valued at over Rs 150 crore earlier this year. Mukesh and Isha Ambani want to buy this brand. In this, many other things are available including clothes for children of 2-14 years. ‘Add-a-Mamma’ is completely homegrown and has been working on D2C business model since its launch.


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In August 2022, Mukesh Ambani named Isha Ambani as the new leader of Reliance Retail. At that time the company was successful in achieving a turnover of Rs 2 lakh crore. ‘Jimmy Choo’, ‘Giorgio Armani’, ‘Hugo Boss’, ‘Versace’, ‘Michael Kors’, ‘Brooks Brothers’, ‘Armani Exchange’, ‘Burberry’ and many more global brands are partner brands of Reliance Retail in India .


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