BYJUS and MPL disenchanted with Indian cricket team, want to end jersey and kit sponsorship

BCCI Jersey and Kit sponsorship: Byju’s replaced Oppo in the jersey sponsorship of the Indian cricket team in the year 2019. At the same time, MPL replaced Nike in the kit sponsorship year 2020.

Team India Jersey and Kit sponsorship: Two big sponsors of the Indian Cricket Team, Edtech Major Byjus (BYJUS) and MPL Sports (MPL Sports) want to end their sponsorship deal with the Board of Control for Cricket in India (BCCI). In June, BYJUS extended its jersey sponsorship deal with the board till November 2023 for around $35 million.

BYJUS now wants to terminate its agreement with BCCI. But the board has asked the company to continue the agreement till at least March 2023. According to a BCCI note on the matter, “BCCI has received an email from BYJUS dated 4th November 2022 in which he has shared his plans for the recently concluded T20 World Cup.” Requested to end the association. As per the discussion with BYJUS, we have asked them to continue with the existing arrangement and continue this partnership at least till 31st March 2023.

BYJUS was one of the sponsors of the FIFA World Cup

The matter was discussed in the BCCI Apex Council on Wednesday. Byjus (BYJUS) replaced ‘Oppo’ in 2019. BYJUS was among the sponsors of the 2022 FIFA World Cup in Qatar. Team kit and ‘merchandise’ sponsor MPL has also told BCCI that it wants to give its rights only to Kiran Clothing Limited (KKCL). His current contract is valid till 31 December 2023.

What did MPL Sports say to BCCI? (What MPL Sports told to BCCI)

MPL replaced ‘NIKE’ in November 2020. According to this note, “The BCCI has received an email from MPL Sports on December 2, 2022, in which it has completely terminated its agreement (team and merchandise) from December 1, 2023 to December 31, 2023 with ‘only Kiran’. Clothing Limited (a fashion brand). ,


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BCCI asks MPL to continue till March 31, 2023 (BCCI asks MPL to continue till March 31, 2023)

According to it, “We have asked MPL Sports to continue the association till March 31, 2023 or to enter into a partial agreement, which only includes the ‘logo’ on the right chest, but includes the contract for making kits.” Don’t be Earlier this year, Paytm had given its title sponsorship deal for the Indian cricket domestic season to Mastercard. The decision on the central contract will be taken only after the formation of the selection panel. The BCCI had sacked the Chetan Sharma-led panel after the T20 World Cup 2022 in Australia.


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