Facebook Instagram Blue Tick: Like Twitter, now Facebook and Instagram will also have to pay for Blue Tick, subscription service launched

Meta Paid Verification Blue Tick: Mark Zuckerberg has shared information about the new subscription offer on his Instagram channel.

Facebook and Instagram Blue Tick: Facebook’s parent company Meta Platforms Inc. has announced the launch of its subscription service. Users will get many new and additional features in the company’s Meta Verified service. Paying users will also get an Account Verification Badge.

Meta’s new subscription service will cost $ 11.99 (about Rs 1000). A $ 14.99 charge will have to be paid for taking this service through the iOS app. Please tell that at present this service has been specially brought keeping in mind the content creators. Apart from the Verification Badge, the subscription service will also get features like ‘proactive account protection, access to account support and more visibility and reach than ever before’. Meta’s spokesperson has given this information in an email.

Subscription service for both Facebook and Instagram

Apart from this, Meta’s Chief Executive Officer Mark Zuckerberg informed about the new product through his Instagram account. Please tell that this service was introduced last week. This option will be available for both Facebook and Instagram. But their subscription will be different.

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Let us tell you that in the last few years subscription service has become very popular among social networking companies. This gives companies an opportunity to run their business in a different way, which till now mainly depends only on advertisements. Snap Inc. has Snapchat Plus. Whereas Twitter also has a subscription service, whose biggest selling point is account verification.

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Meta’s reliance on advertisements for revenue

Most of Meta’s revenue comes from advertising, but this can be greatly affected by fluctuations in the economy. Meta’s business suffered a lot at the beginning of Covid-19 and due to the war and recession in Europe at the end of last year, the companies’ business was also affected. Due to the subscription service, the revenue remains more consistent.

However, it is not yet clear whether users want to pay for the services they have been using for free till now. The speed of Twitter’s subscription service has also been seen to be slow so far. But the best feature of Meta’s subscription package is ‘increased visibility’. These days it is becoming difficult to maintain the reach and visibility of your posts on Facebook or Instagram, even the followers of the users do not see their posts. The company has now started showing users the content they are interested in, and not the content posted by the people they follow.

Meta will start testing its subscription service in Australia and New Zealand this week.

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